Deceptive Patterns
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ADT: Forces calls to cancel subscriptions and upselling

Author
Dark Patterns Tip Line
Date
26 Feb 2022

“Does not allow you to cancel your subscription online and makes vague references to safety and security of your home in order to make sure you have to interact with a sales representative who will pressure you into keeping your subscription. You have to call to cancel the subscription.”

ADT was reported to the Deceptive Design Tip Line over the way it handles subscription cancellations. According to the report, the subscription cannot be cancelled online; instead the customer must telephone the company, where they are connected to a sales representative who pressures them into keeping the subscription. The report adds that vague references to the safety and security of the customer’s home are used to ensure the customer interacts with that representative.