Deceptive Patterns
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Commission preliminarily finds TikTok’s addictive design in breach of the Digital Services Act

Author
European Commission
Date
6 Feb 2026
Publisher
European Commission
Focus
Ethics & Responsibility, Law & Policy
Category
Regulator or Lawmaker

DSA preliminary findings concern ad transparency and interface practices in a major platform context, relevant to DSA governance of manipulative design.

The European Commission preliminarily found TikTok in breach of the Digital Services Act for its addictive design. This includes features such as infinite scroll, autoplay, push notifications, and its highly personalised recommender system.=

[…] The Commission’s investigation preliminarily indicates that TikTok did not adequately assess how these addictive features could harm the physical and mental wellbeing of its users, including minors and vulnerable adults. For example, by constantly ‘rewarding’ users with new content, certain design features of TikTok fuel the urge to keep scrolling and shift the brain of users into ‘autopilot mode’. Scientific research shows that this may lead to compulsive behaviour and reduce users’ self-control. Additionally, in its assessment, TikTok disregarded important indicators of compulsive use of the app, such as the time that minors spend on TikTok at night, the frequency with which users open the app, and other potential indicators.

[…] TikTok seems to fail to implement reasonable, proportionate and effective measures to mitigate risks stemming from its addictive design.