Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull unveils how these techniques work and why they’re used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, and we’re seeing a big rise in legal enforcement. But is it enough to protect consumers?
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Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You
Harry Brignull is the UX specialist who developed some of the original terminology around deceptive patterns, now codified in EU law and used by regulators worldwide. His book Deceptive Patterns explains how businesses exploit consumers through manipulative design and how regulation is starting to respond.