An internet advertisement was catalogued by the UXP2 Lab for disguising itself as a game. According to the entry, the ad appears to the user as a game and uses Flash to make it interactive, so that when the user moves their cursor a target follows it. When the user clicks to “stomp” the spider, they are taken to a different site.
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Flash Ad.
“This ad appears to the user as a game, and it uses flash to make it interactive. When the user moves their cursor around the ad, the target moves with it. When the user clicks to “stomp” the spider, the user is taken to a different site.”