Deceptive Patterns
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“It’s a Fair Game”, or Is It? Examining How Users Navigate Disclosure Risks and Benefits When Using LLM-Based Conversational Agents

Author
Zhiping Zhang, Michelle Jia, Hao-Ping (Hank)Lee, Bingsheng Yao, Sauvik Das, Ada Lerner, Dakuo Wang, Tianshi Li
Date
20 Sept 2023
Publisher
Cornell University
Focus
AI & Automation
Category
Academic Scholar

We found users are constantly juggling between privacy, utility, and convenience, affected by flawed mental models and dark patterns.

The widespread use of Large Language Model (LLM)-based conversational agents (CAs), especially in high-stakes domains, raises many privacy concerns. Building ethical LLM-based CAs that respect user privacy requires an in-depth understanding of the privacy risks that concern users the most. However, existing research, primarily model-centered, does not provide insight into users’ perspectives. To bridge this gap, we analyzed sensitive disclosures in real-world ChatGPT conversations and conducted semi-structured interviews with 19 LLM-based CA users. We found that users are constantly faced with trade-offs between privacy, utility, and convenience when using LLM-based CAs. However, users’ erroneous mental models and the dark patterns in system design limited their awareness and comprehension of the privacy risks. Additionally, the human-like interactions encouraged more sensitive disclosures, which complicated users’ ability to navigate the trade-offs. We discuss practical design guidelines and the needs for paradigm shifts to protect the privacy of LLM-based CA users.