The Skimm was catalogued by the UXP2 Lab over emotional manipulation in its sign-up flow. According to the entry, the site uses shaming to convince users they would be better off using the service, trying to make the user feel bad for choosing an option the site deems “bad”. The entry notes that even a user who already uses the service would still have to click the shameful response.
‹ All examples theskimm.com
The Skimm: Emotional Manipulation.
“The site uses shaming to convince users that they would be better off using their service. The site tries to make the user feel bad for choosing an option the site deems “bad”. What if the user already uses the service? They would still have to click the shameful response.”