Deceptive Patterns
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Vestiaire Collective: Unequal button weighting for cookie choices

Author
Dark Patterns Tip Line
Date
31 Oct 2022

“The option to not accept cookies is not an official button unlike the button to accept cookies. It is instead bolded letters on the left that could be potentially hard to distinguish from the text above. The weight of the choices is not equal because one has a more accessible design (the option to opt-in to cookies) than the other.”

Vestiaire Collective was reported to the Deceptive Design Tip Line over its cookie consent choices. According to the report, the option to decline cookies is not presented as a proper button, unlike the option to accept them; instead it appears as bolded text on the left that could be hard to distinguish from the text above. The report says the weight of the two choices is unequal, with the opt-in to cookies given a more accessible design than the option to decline.